UNDRDAWG ATHLETICS
Brand identity, dynamic logo system, and creative direction as lead designer, shaping marketing decisions and collaborations with athletes.
My name is Logan O'Neill. I am currently a Graphic Design student at Drexel University, graduating in 2028, with a strong foundation in visual storytelling, branding, and illustration. I bring ideas to life through bold design choices and a deep familiarity with ever-evolving apps like Figma and the Adobe Creative Suite, including Photoshop and Illustrator.
Brand identity, dynamic logo system, and creative direction as lead designer, shaping marketing decisions and collaborations with athletes.
An energetic brand identity, promotional campaign, and event collateral for the 2026 Garbage Gala at the Academy of Natural Sciences, created in collaboration with Westphal and the entirety of the fashion program.
An early-stage RSVP and event management concept for Greek life organizations.
A typographic exploration using layout and contrast to communicate the weight of atmospheric degradation, letting type carry the message.